Allwyn and VCCP's National Lottery debut ad asks 'Will you be next?'
Allwyn’s marketing approach hinges on attracting new players and showcasing the National Lottery’s individual product brands.
Source: campaignlive.co.uk
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Stay updated with breaking news from Ben Bold. Real-time updates on events, politics, business and more.
WPP takes £125m restructure hit and invests £250m in tech
Group is holding Capital Markets Day for investors and analysts later today.
Source: campaignlive.co.uk
AAR: new-business activity falls 12% in 2023 but rate of decline slows
Big-spending brands drove ad agency new business, with 15 reviews in 2023 compared with just three in 2022.
Source: campaignlive.co.uk
Channel 4 to become digital-first public-service streamer
News follows today's earlier announcement of CMO departure.
Source: campaignlive.co.uk
Arthur Sadoun: 'AI is at the service of our people, it will help our people grow'
Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’. From PR Week
Source: prweek.com
Arthur Sadoun: 'AI is at the service of our people, it will help our people grow'
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots.
Source: campaignlive.co.uk
Digitas appoints Matt Lodder as chief operating officer
The former R/GA managing director completes Digitas UK's leadership team.
Source: campaignlive.co.uk
Agencies on the Agenda: Leo Burnett, Dentsu and M&C Saatchi
Campaign highlights the three agencies on its radar from the past week.
Source: campaignlive.co.uk
S4 Capital anticipates 4% revenue decline for 2023
Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'.
Source: campaignlive.co.uk
S4 Capital anticipates 4% revenue decline for 2023
S4 Capital anticipates 4% revenue decline for 2023. From PR Week
Source: prweek.com