'We do crazy stuff': How cinemas are going beyond studio marketing to lure moviegoers back : Rashtra News #crazy #stuff #cinemas #studio #marketing #lure #moviegoers A Regal Cinemas movie theater stands at night on 42nd Street in New York, U.S., on Tuesday, Oct. 6, 2020.Amir Hamja | Bloomberg | Getty Images"If you build it, they