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Puig acquires majority stake in luxury fragrance and beauty brand Byredo

After days of speculations and rumours mentioning a possible take-over by Lโ€™Orรฉal, Byredo has a new owner! Spanish fashion and beauty group Puig announced today it has acquired a majority stake in the Swedish luxury brand founded in Stockholm in 2006. Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain committed to the long-term growth and vision of Byredo. Puig said t...
Marc Puig Nina Ricci Jean Paul Gaultier Ben Gorham Paco Rabanne Van Noten

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