Other than home market in West Bengal, the company is also carrying out six productions in Bangladesh where it caters to the Bengali-speaking population
Telugu OTT aha is another feather in the cap of language-specific streaming platforms
The platform has onboarded as many as 10 lakh paid subscribers within a year
As many as one crore Indians shifted to OTTs last year.
The video streaming space has a new trend platforms offering content in just one language. Interestingly, these platforms also have many takers.
Take the example of Telugu over the top (OTT) aha which completed one year of launch on February 8. In a year, the platform got on board as many as 10 lakh paid subscribers. Digital media is all about personalisation and language is one sharp edge, Ajit Thakur, CEO, aha, told Moneycontrol.