Dairy Management Inc. (DMI) onsite scientist Nitin Joshi has helped Pizza Hut launch handcrafted Detroit-Style pizza across the US.
Joshi, vice president of product development, said the new offering has 50% more cheese than a similar rectangular pizza on the chain’s menu.
The project was in the works for more than a year and began from a brainstorm session between DMI and Pizza Hut team members. The group often meets to determine “what is next,” Joshi said, and they recognized growing consumer interest and trends in Detroit-style pizza.
Each pizza is rectangular-shaped and features cheese all the way to the edges to create a crispy, caramelized crust. The pizza is loaded with toppings and finished with a vine-ripened tomato sauce. Joshi said he and the Pizza Hut team experimented and made as many as 600 pizzas before settling on the final product.