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What’s the Most Effective Podcast Ad Length for Your Next Campaign? By Paul Riismandel, Senior Director, Marketing and Insights Despite being a young medium, there’s already a bounty of conventional wisdom in podcast advertising. Much comes from the real-world experience of advertisers, informed by their successes, who then shared conclusions about what worked. In turn, these insights though often anecdotal have been passed along over the years, becoming engrained through repetition. No doubt, there are concrete observations at the core of received wisdom. But as podcasting solidifies its place in the media landscape, it’s vital to continue pushing the envelope, questioning what we assume to be true, and doing the research that confirms, disproves or complicates assumptions. This takes time and resources, which is justified by helping brands make the best and most effective use of the platform.

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