Page 7 - Bethany Whymark News Today

Heaven Hill unveils first official sustainability strategy Heaven Hill has unveiled its first offical environmental sustainability strategy to guide its decision making and operations over the next decade.  The family-owned, Kentucky-based company - which owns whiskey brands including Elijah Craig, Evan Williams, Larceny and Rittenhouse Rye - has built the strategy around four key areas: water, emissions, waste, and conservation. With the new plan, Heaven Hill aims to address pressing envir...

J&B Rare appoints experienced bartender as new brand ambassador J&B Rare has appointed a new brand ambassador - its first in several years - to promote its products to the on- and off-trade in the UK. James York-Pryce has more than 20 years experience in the drinks trade and has worked in some of the UKs top bars. He will be responsible for leading drinks development and brand education for J&B Rare in the on-trade in London, as well as helping to support on-trade venues amid continuing Covid...

Ryan Reynolds American gin brand signs deal with Sainsburys for store and online sales

Award-winning bartender joins Makers Mark UK team Drinks expert Nicole Sykes has joined Edrington-Beam Suntory UK as Makers Mark Diplomat. The award-winning bartender has worked at well-known bars in London and Edinburgh, including Lyaness, Voodoo Rooms and most recently at world-renowned cocktail bar Satans Whiskers. Bourbon brand Makers Mark hopes that Nicoles creativity and passion for both cocktails and American whiskey will be an asset as it aims to share its brand story with more drink...

Ballantines and Beefeater Light expressions released Pernod Ricards UK-based Scotch whisky and gin businesses have announced two new light expressions from Ballantines and Beefeater. Ballantines Light and Beefeater Light - both made at 20% ABV, around half the alcoholic strength of their original expressions - are a bid by the brands to capture a corner of the growing market for lower-alcohol alternatives. Both products will launch in Spain, a key market for both Ballantines and Beefeater an...

Stirling Distillery prepares for release of first whisky series Scotlands Stirling Distillery is set to release two single cask whiskies under its Sons of Scotland label. It will be the first whisky ever released from the Stirling Castle rock, where the distillerys co-founders Cameron and June McCann have been producing gin since mid-2019. The couple has drawn on Camerons previous experience working in the whisky industry and running whisky shops in Stirling in establishing their brand. The ...

Tanteo Tequila launches Espero label Spirits brand Tanteo Tequila has announced the release a new label, Espero Blanco Tequila.  Made by the Destiladora Juanacatlan (NOM 1551) in Juanacatlán, Mexico, the new expression - the name of which means "I hope" in Spanish - is made with Blue Weber Agave using traditional brick ovens. The Tanteo brand, owned by its cooperative of agave famers, has helped to rejuvenate the economy in Juanacatlán. It currently produces a higher-proof blanco tequila ...

Camus signs distribution deal with African drinks giant Distell The House of Camus has signed a deal with African drinks giant Distell to distribute its portfolio of products in France. Cognac brand Camus will take on exclusive distribution of Distells portfolio - which includes Bunnahabhain, Ledaig, Deanston, Tobermory, and Black Bottle Scotch whiskies - in the French market. The two companies already have a well-established working relationship in China, where Shanghai-based subsidiary Cam...

Glen Scotia partners with Great British Entrepreneur Awards Scotch whisky brand Glen Scotia has announced a new partnership with the Great British Entrepreneur Awards (GBEA). The award-winning brand, owned by Loch Lomond Group, is one of only a handful of distilleries left in Cambeltown that has maintained production since the 1830s - the regions whisky-making heyday. The partnership will see Glen Scotia sponsor the Entrepreneurial Spirit Award, and together with the GBEA it will recognise a...

Michters US*1 Toasted Barrel Finish Rye 2020 comes to UK