Uniqlo relies on a fast fashion business model based on maximising profit at the planet and people’s cost, yet refuses to admit it. And whilst the timeless basics and quality materials are unarguably examples to follow by other industry leaders, Uniqlo has still a long way to go towards sustainability. (File Photo: Uniqlo Philippines/Facebook)
Uniqlo’s philosophy is based on
timeless basics that survive trends and last for years. Sorted in attractive colour gradients, the brand proposes a modern approach to fashion through a simplified wardrobe that satisfies our everyday needs. From that perspective, it is hard to associate the brand with other fast fashion giants. But, is Uniqlo as sustainable as it claims to be?