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4As Malaysia offers a best-practice guide for Marketers to brief an Agency

The Association of Accredited Advertising Agents Malaysia (4As) has released a best-practice guide โ€œThe Best Way for a Client to Brief an Agencyโ€ published by its long-standing partner, the Chartered Institute of Practitioners in Advertising (IPA) UK.
United Kingdom Khairudin Rahim John Hegarty Association Of Accredited Advertising Agents Malaysia Institute Of Practitioners Client To Brief An Agency

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