Between Volvo News Today

Volvo's going for mass appeal on this one -- something it hasn't really gone in for terribly often before.

Almost a decade ago, Volvo drove into the modern era by going big. Now, the car that's poised to be Volvo's next big hit is actually pretty small -- and affordable, too. Volvo’s first compact fully electric crossover is its quickest car ever and is outfitted with an innovative, yet cheaper interior made with sustainable materials — a combination the automaker believes is key to turning the EX30 into a mass-volume, mainstream success.