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While the term dark patterns is not new, it has
recently been getting a more attention, not least because the newly
passed California Privacy Rights Act ( CPRA ) will
regulate dark patterns. In this article, we will focus on what dark
patterns are, how your business should be thinking about them, and
how CPRA is approaching this issue.
What are Dark
Patterns?
The term dark patterns stems back to comments made by user
interface expert Harry Brignull on or around 2010, which he
described as mechanisms that could be employed within software to