BERT is an open-source machine learning framework that is used for various natural language processing (NLP) tasks. It is designed to help computers better understand nuance in language by grasping the meaning of surrounding words in a text. The benefit is that context of a text can be understood rather than just the meaning of
BERT is an AI language model that Google uses within its algorithm to help provide relevant search results by better understanding the context of the searcher's query.
The arms race between the two tech giants to develop and deploy increasingly sophisticated AI models will likely have a big impact on the marketing industry – and on society at large.