7-Eleven Launches 'Take it to Eleven!' Campaign
7-Eleven Launches âTake it to Eleven!â Campaign The convenience chain has more than doubled its marketing investment this year. April 28, 2021 IRVING, Texas—Today, 7-Eleven introduced a new brand campaign called “Take it to Eleven!” doubling the convenience store chain’s marketing investment in 2021. As the pandemic attracted customers to the convenience store category, 7-Eleven commissioned research that revealed that consumers viewed the brand as the “ingenious accomplice�...
Source: convenience.org