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Zing revamps brand strategy and channel packaging to appeal to Gen Z

Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences. “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as ‘aap nahi samjhoge’,” said the
Arghya Roy Chowdhary Yuvraj Singh Vishnu Shankar Harmanpreet Kaur Kya Kiya Siddhant Chaturvedi

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