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Project. by satellite phone from ice base, i talked to the ceo at his london corporate headquarters steven, a lot of people or companies decide to sponsor, say, a sports team. why did you choose arctic exploration and science? >> well, going back about four or five years ago, we decided as a company we needed to get brand awareness. i personally was not in favor of supporting a football team or cricket team or a rugby team. we wanted to do something that added value to either the business or big...