Our OTT business is poised for strong growth with this rebranding: Tata Play CCO Anurag Kumar
The advent and popularity of OTT platforms forced almost all major traditional content distributions platforms to reinvent themselves in the last couple of years. But category leader Tata Sky’s decision to go for a complete identity overhaul, rebranding itself as Tata Play, was a big move signalling a formal start to the overall industry transformation.
Source: indiantelevision.com