Birch Tower News Today

Reno’s newest hotel, J Resort, has opened. Previously the Sands Regency, the blue-roofed hotel has become a noticeable structure in the downtown Reno skyline.

Like the sun rising over pristine Lake Tahoe, North America’s largest alpine lake, the long COVID-19 hibernation is finally fading. More than ever, it is time to celebrate the nationally revered year-round outdoor amenities that kept Reno-Tahoe’s MICE market desirable and viable throughout most of the pandemic.