Worcester Magazine
When entertainment publicist Leasah Sparks noticed that artists were giving back during the pandemic by providing art for social justice events, volunteering their efforts, or just keeping the community’s spirits up, she looked for ways to give something back to them. “Since the pandemic, we’ve reunited for protests and mourning,” she said, “but I think we need to rechannel that energy and think about the creators who are stuck at home.”
The pandemic has made traditional avenues of arts promotion difficult, especially for music and fashion. “We have to reinvent how we are presenting our artists,” said Sparks.