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A few months later, she landed a job at Google. There, her mandate was to help lead a new department devoted to the potentially harmful effects of artificial intelligence, a field of research known as ethical AI. Artificial intelligence has become increasingly vital to Googles business, which has around 200 employees working on what it calls "responsible AI" for its own products. CEO Sundar Pichai has repeatedly doubled down on AIs importance to Google, once calling it "more profound than fire ...

Alphabet Inc. chief executive Sundar Pichai has bet big on artificial intelligence as central to the company's future, investing billions of dollars to embed the technology in the conglomerate's disparate divisions. Now, it is one of his trickiest management challenges.