autoevolution 2 Jun 2021, 17:28 UTC ·
by 8 photos
For a little while, BMW complained about changes in consumer demand before a report indicated the reaper was coming for the Z4 s head. More than two years ago, Automobile Mag said that the roadster would be allowed to die at the end of its life, together with the 7 Series, 2 Series convertible, and 8 Series.
We don t actually know if this is true, especially when the 7 Series and 2 Series are renewed as we speak. But we still think the Z4 should have gone home with Must try harder written on its report card.
It s a good example of German automakers being too stuck in their own ways. Between unions, car collectors, and heritage models, BMW may have become too stuck in their ways. The Z4 failed at being the one thing it was supposed to be: an enthusiast s sports car.