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The Acting Minister in the Presidency Ms Khumbudzo Ntshavheni has noted media reports regarding the state of affairs at Brand South Africa, an entity reporting to the Presidency through the Government Communication and Information System (GCIS).
As government, one of the priorities of the 6th Administration has been to create synergies in a number of entities that perform similar mandates. BrandSA together with other entities operating in the international space have been identified as entities that need to be aligned. To this effect, the work commenced during the tenure of the late Minister in the Presidency, Mr Jackson Mthembu. Unfortunately this work could not be concluded as speedily as we would have expected. Refocusing the strategic direction of BrandSA remains part of this work.