Paramount Global has decided not to launch Paramount+ as a separate streaming service in India, instead choosing to distribute its content through JioCinema. This move allows Paramount to test the market and build from there, as operating an OTT business in India can be capital-intensive and highly competitive. Paramount+ had previously announced plans to launch in India in 2023 in partnership with Viacom18.
Deadline deadline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from deadline.com Daily Mail and Mail on Sunday newspapers.
Viacom18 appoints taps ex-Google executive as CEO for digital biz financialexpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialexpress.com Daily Mail and Mail on Sunday newspapers.
APOS: The future of streaming indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.