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NZ Exporting More Sugary Drinks To Pacific Islands - Expert Reaction

Tuesday, 25 May 2021, 5:18 pm New Zealand-based companies are earning more from increased exports of sugary drinks to the Pacific, while Kiwi taxpayers are helping pay for rising healthcare costs. The finding is from Australian research, which shows imports of sweetened drinks to Pacific countries increased by an average of 0.3 kg per person each year from 2000 to 2015. The SMC asked experts to comment on the research. Associate Professor Lisa Te Morenga, Rutherford Discovery Fellow, Research ...
New Zealand Bodo Lang Research Centre For Hauora Department Of Marketing Massey University Science Media Centre

Trans-Tasman bubble battle: Australia and New Zealand's tourism campaigns go head-to-head

1 hour ago Watch both ads back to back. Credits: Newshub Its been more than a month since Australia under-armed its tourism advertising campaign at New Zealanders, but it wasnt until this week that our tourism board got its equivalent up on its foils and across the ditch. But who is winning the trans-Tasman tourism ad battle, Australia or New Zealand? Entitled Stop dreaming about New Zealand and go, the ad begins with an Australian man asleep in bed being woken up by a Kiwi who has seemingly sn...
New Zealand New Zealanders Rod Stewart Bodo Lang A Christmas Carol Newshub Travel Facebook Group

New Zealand's most trusted brand hasn't changed in a decade, survey says

Rosa Woods/Stuff Whittakers Chocolate has been ranked New Zealand’s most trusted brand for the tenth year in a row by Reader’s Digest. Categories included banks, coffee machines, dog food, funeral insurance, gas and electricity providers, hearing services, kindergarten centre operators, wine, pain relief, supermarkets, vitamins and supplements, and vegetarian foods. Whittaker’s came top overall, followed by Toyota, Samsung, Tip Top, St John NZ, Mainland, Dettol, Mitre 10, Anchor and Son...
New Zealand New Zealanders Holly Whittaker Louise Waterson Bodo Lang University Of Auckland

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Weta Workshop Unleashed draws in more than 25,000 visitors since December opening

JASON DORDAY/Stuff Besides the tour guides, guests are greeted by animatronic Jeff, who is head of security and health and safety. The team was “over the moon”, particularly because the experience was launched amid the Covid-19 pandemic. “It may seem a bit racy in the middle of a pandemic, but we were real confident Kiwis would love it and love the experience just as much as international visitors.” It is a move marketing experts have described as “gutsy”. Weta Workshop/Supplied ...
New Zealand Bodo Lang Maree Thyne Jake Downing Weta Workshop University Of Otago

Can businesses be shamed into paying back the wage subsidy?

Michael Hill jewellery has declined to return the wage subsidy, despite posting profits for the year. “Naming and shaming can work but it tends to be not as effective as we think it will be,” said University of Auckland marketing lecturer Bodo Lang. The effectiveness of shaming depended on factors like whether the item was essential to the consumers and the position the company had in the local community, he said. If a company’s product could be easily bought from someone else then co...
New Zealand Michael Hill South Australia New Zealanders Bodo Lang Briscoe Group

Retailers 'need to communicate' with customers about empty shelves

Stuff Kmart has continued to struggle with empty shelves in the week after Christmas. Staff also needed to be trained to tell consumers why there was a shortage and how long it was expected to last, he said. The last thing retailers wanted was for customers to go into their store with a clear purchase in mind, and then not get the product and have to find it elsewhere, he said. “You don’t want them to change their store loyalties,” Lang said. Consumer impatience with missing products ...
New Zealand New Zealanders Bodo Lang Briscoe Group University Of Auckland Rod Duke

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