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DUBAI: KBW Ventures, the company founded by Saudi Arabia’s Prince Khaled bin Alwaleed bin Talal Al-Saud, has invested in French food technology startup Furahaa Group, the firm’s first investment in the European country. Paris-based Furahaa Group was founded in 2015 by entrepreneur Arthur Devillers and is the holding company for a number of food and hospitality subsidiaries. Plant B2B is a food distribution company, ViVeg is a vegan food subscription platform, and Furahaa is its vegan fast-food restaurant chain. Prince Khaled said: “This is my first investment in the French market. Furahaa Group, driven by Arthur’s vision for an inclusive and diverse workplace, while giving both consumers and other vendors a route to choose plant-based options, had me interested in the business immediately.

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