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April 4, 2024
By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have
February 17, 2024
By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than
December 13, 2023
First-time author Cait Corrain dropped by U.S. publisher and agent after readers and fellow authors accused her of posting fake negative reviews on Goodreads.
December 1, 2023
By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed
October 4, 2023
By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing.
September 1, 2023
By: Scott LorenzWestwind Book MarketingIt’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.I disagreed emphatically… to no avail. I thought her accent was fine.
July 24, 2023
Book Publicist Scott Lorenz Offers Tips on How to Contribute to the New York Times, Huffington Post and Success! By Scott LorenzWestwind CommunicationsWhether you’re a new author or have been around for decades, it’s important to continually promote yourself. The more you build your brand, the more likely you are
June 18, 2023
Director went through it line by line. her work has been described in an 18-page letter. her attorney filed in the court case trump brought he tried to stop the book being published he tried to prevent me from getting any revenue from it, and he tried to launch a criminal investigation. they put subpoenas out to my publisher and my book agent. now, the civil case was dropped later with a good and sufficient reason, because we would have had a discovery into what had happened in the trump justice...
June 18, 2023
And i would think that he would have criminal problems. its called criminal liability, thats a big thing. >> how does that sit with you now? >> well, this is an example of trump trying to weaponize his own department of justice against his political enemies. and what he failed to understand, what people in the white house counsel failed to understand, or people that the justice department unders orders in both cases. >> including former attorney general bill barr? >> correct, and the book had go...
June 5, 2023
Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.By: Scott LorenzWestwind Book MarketingDo you need a pen name? A rich tradition has existed for hundreds of years