Book Pr News Today

By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have

By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than

By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed

The Independent Writers of Southern California (IWOSC) will present a two-hour webinar "Intro to One-Person Playwriting" on Saturday, October 28, from 10 AM to noon Pacific via Zoom. Robin Quinn, Host of IWOSC"s Westside Satellite, will be interviewing Jessica Lynn Johnson, Founder of Soaring Solo Studios International, director, developer, and producer

By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing.

By: Scott LorenzWestwind Book MarketingIt’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.I disagreed emphatically… to no avail. I thought her accent was fine.

Book Publicist Scott Lorenz Offers Tips on How to Contribute to the New York Times, Huffington Post and Success! By Scott LorenzWestwind CommunicationsWhether you’re a new author or have been around for decades, it’s important to continually promote yourself. The more you build your brand, the more likely you are

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.By: Scott LorenzWestwind Book MarketingDo you need a pen name? A rich tradition has existed for hundreds of years

Los Angeles, CA | May 19, 2023. On Thursday March 9th, author Esther Pearlman’s first play Re-Inventing Me premiered at the WhiteFire Theatre to a full audience. After writing 11 books by the age of 83, Pearlman decided to turn to playwriting as her next creative challenge. She was thrilled

By Scott LorenzWestwind Book MarketingAuthors seeking to become a TV talk show guest must learn to master the fine art of using sound bites. Local and national television thrives on sound bites, those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound