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Amazon.com, Inc. (NASDAQ:AMZN) - Startups Target Small Merchants On Amazon's Platform For Acquisition: FT

Share: A new trend is emerging in the investment space where startups raise capital to buy small e-commerce merchants, the Financial Times reports. What Happened: Startups like Thrasio, Heyday, Perch, SellerX, Boosted Commerce, Heroes, and Razor Group have raised roughly $1 billion in equity and debt capital to acquire independent e-commerce merchants, rolling up to build huge digital consumer-goods conglomerates. Independent merchants on  Amazon.com, Inc (NASDAQ: AMZN) marketplace could c...
Billy Libby Frederic Court Razor Group Financial Times Boosted Commerce Riccardo Bruni

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