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South African Brand Mami Wata Brings a More Diverse Vision of Surf Culture to Abbot Kinney

For decades, the image of a surf lifestyle has been one of Southern Californiaโ€™s chief exports, but for too long itโ€™s been tied to an all-white, geographically limited ideal. South African surf lifestyle brand Mami Wata is out to change that. โ€œEveryone assumed the surf industry was surf culture, and the best thing brands did was convince us that was the definition,โ€ said L.A. brand cofounder, sports commentator and TV host Selema Masekela, referring to big names in Orange County and Down...
United States Orange County South Africa Bondi Beach New South Wales South African
Source: aol.com

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