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In-depth: How will India's wearables market shape up in 2024?, ET Telecom

Wearables Market: The overall ASP declined by 20.4% from $27.2 (~Rs 2,200) to $21.7 (~Rs 1,800). On account of heavy discounting and offers across channels, the smartwatch ASP slid 35.5% year-over-year to $26.7 in Q3 2023, according to IDC. The ASP for TWS stood at $19.5 with a decline of 17.1% year-over-year.
Varun Gupta Vikas Sharma Adithya Raj Sameer Mehta Vanshika Jain Upasana Joshi

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India's wearable shipments grow 29.2% to 48.1 mn units in Q3: IDC, ET Telecom

Wearable Market: Smartwatches remained the fastest-growing category with 16.9 million units, growing by 41.0% year-over-year as incumbent vendors shipped aggressively to stock for the upcoming festive season. The share of earwear dropped to 64.4% from 67.3% a year ago, but shipments still grew 23.6% to 30.9 million units.
Vikas Sharma Upasana Joshi International Data Corporation Truly Wireless Stereo Boult Audio Senior Market Analyst

Seven out of 10 D2C merchants expect 4 times surge in sales this festive season

Nearly seven out of 10 Direct-to-Customer (D2C) merchants selling products online expect a whopping two to four times jump in sales this festive season, according to a survey. About 53 per cent of merchants surveyed anticipate apparel and ethnic wear to top the sales charts, followed by beauty and
Chetan Siyal Fourth Dimension Club Boult Audio Italian Colony Chief Marketing Officer Chetan Siyal Seven Out Of 10 D2c Merchants Expect 4 Times Surge In Sales This Festive Season

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