You can t count on UCount ads, watchdog tells Standard Bank customers 24 April 2021 - 12:22 Up to R5 back is a misleading claim by Standard Bank, says advertising watchdog. Image: Advertising Regulatory Board
One of SA s big five banks has been censured for practising “deception” in advertising for its rewards programme.
Standard Bank s UCount scheme offers “up to R5 back” per litre of fuel bought at a Caltex filling station.
After a ruling on Friday by the advertising watchdog, it has been ordered to withdraw the claim because it applies to only 1% of UCount customers.
The next best reward under the tiered UCount programme gives customers only R1.25 per litre, said the Advertising Regulatory Board.
In a case reminiscent of KwaZulu-Natal-based craft soda maker Frankie’s showdown with Woolworths, a small Pietermaritzburg-based honey enterprise is staring down the corporate tactics of Food Lover’s Market.