Page 39 - Box Data News Today

Information on show after show after show after show. all that data sent anonymously, ultimately to advertisers, focused on reaching people likely to buy certain products or watch certain shows. >> what is the benefit to people like me? to consumers? >> the benefit to consumers is that you get more relevant ads and fewer ads that are relevant to you cluttering up your experience. >> reporter: now hes doing it with tv. >> if this is done right, how much money is this worth to advertisers? >> we t...

What is the benefit to people like me, to consumers? >> the benefit to consumers is that you get more relevant ads and fewer ads that are irrelevant to you that are cluttering up your tv experience. >> reporter: jon werther of simulmedia successfully helped pioneer targeted advertisers on the internet. now hes doing it with tv. if this is done right, how much money is this worth, to advertisers? >> we think billions, billions of dollars. >> reporter: why? because what you watch tells a lot about...

"at 9:00 on saturday morning has been one of the most highly effective spots in driving audience to a crime drama several days later. >> its not just set box data, but your other personal data when you use retail discount cards. tech companies like visible world use this data like direct mail. and can now deliver different ads to different households watching the same program. >> how does the box know which of these four different ads to get to you? >> weve built a data base that talks to cable ...