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Channel 4 Sales has secured retailer Waitrose, in a deal brokered by MG OMD, as the new sponsor of fan favourite, The Great British Bake Off. As the official broadcast sponsor, Waitrose idents will feature around the forthcoming Bake Off line up on Channel 4 including: The Great British Bake Off, The Great British Bake Off: An Extra Slice, The Great Celebrity Bake Off for Stand Up To Cancer, Bake Off: The Professionals, The Great British Bake Off Festive Specials and Junior Bake Off....

Travelling outside the UK, but want to catch all those great Channel 4 TV shows? Heres everything you need to know on tuning in from the abroad whether youre on the US, Australia, Canada, New Zealan

Olympic champion Tom Daley will address the nation with a message of inclusion in Channel 4’s prestigious Alternative Christmas Message which airs on Christmas Day.  In the heartfelt address, Tom talks about the pride he’s felt representing his country but how sometimes didn’t feel good enough. He applauds the athletes that have opened up about their struggles this year who've encouraged him to talk about his mental health more often.