Introducing TruTravels, now selling through Canadian travel agents
Date: Apr 8 2021
TORONTO What’s the best way for a tour operator to get through a pandemic? With help from travel agents.
At least this will be the case for TruTravels, a G Adventures subsidiary that has just announced its launch in Canada. Now selling via the Canadian trade for the first time since its inception in 2012, the U.K.-based small group operator is bringing its range of adventure itineraries – available in four distinct travel styles – to millennial and Gen Z travellers in Canada.
Mark Pope co-founder TruTravels
Speaking exclusively with Travelweek, co-founder Mark Pope says that the company’s expansion into Canada was a natural progression, considering how passionate Canadians are about travel and in particular backpacking, a travel style that inspired him to launch the company in the first place after an “epic” visit to Thailand. Noting how the pandemic has given TruTravels t