and controversy or whatever it is. that s the issue. that s the issue. it really is the issue. that s the issue. it really is the issue- we that s the issue. it really is the issue. we know that s the issue. it really is the issue. we know that that s the issue. it really is the | issue. we know that advertisers that s the issue. it really is the - issue. we know that advertisers are not impressed with what has gone on arnold clark has already said it will withdraw its business deal with this morning at the end of the contract. it is hard to know because as an entertainmentjournalist we kind of exist in a bubble. we hear so many stories about what is going on behind so it is all interesting and it s a business story to watch a brand eitherfall and it s a business story to watch a brand either fall into freefall or survive something so calamitous. as a business story it is interesting. but to be a viewer at home where day after day you tune in for these people, they are your frie