Curious about how Oando Marketing became OVH Energy? Delve into the captivating story of their transformation, exploring driving factors, market response, and impressive results. Join us on this illuminating journey that has left a lasting mark on the energy industry!The Origins of Oando Marketing Photo by – greatplacetowork In the annals of the energy sector’s […]
Opportunities to connect face-to-face with beauty consumers and network with other brands and industry professionals are rare. Beauty brands and entrepreneurs in the current climate work largely online, and many start-ups use e-commerce platforms rather than physical stores.
Virtual marketing and sales have created a vast array of new opportunities, but they’ve also heightened the isolation that brands experience because you don’t actually welcome people through your doors to meet your team and see, touch, smell and experience your products or beauty services. So industry exhibitions such as Beautyworld Middle East 2022 are invaluable. They allow you to get down on the ground and interact in person with your audience including potential customers, social media influencers and other industry professionals who could help promote your brand, as well as potential freelance collaborators.
Cosmetic makers and retailers across regions are jockeying for position in the clean beauty space, as several recent headlines indicate. Does this mandate a clearer definition for this segment?