Etisalat has been ranked as the world’s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world’s leading brand valuation authority.
KUALA LUMPUR: Petroliam Nasional Berhad (Petronas) has retained its position as the most valuable Asean brand in the Brand Finance Global 500 report for 2021.
In a statement today, the national oil company said it also remained in the ninth spot among the brand valuation consultancy s listing of global oil and gas (O&G) brands.
Petronas’ Brand Strength Index has also improved to 87 points from 86.3 in 2020. The index is judged on a brand s performance on intangible measures relative to its competitors. Brand Finance attributes Petronas’ ranking to its consistent brand performance, contributing to a brand value of US$12.04 billion, despite a drop from US$15.2 billion in 2020,” Petronas said.