Page 4 - Brand Refresh News Today

Global recruitment software provider, JobAdder, has unveiled a new website and brand expression as part of a major branding project. The refresh has be...

Techwave refreshes its corporate identity with a revamped visual and verbal identity, aligned to its new strategic business direction...

35-year old restaurant group, IKU, is undergoing a facelift as it looks to connect with a growing base of consumers interested in flexitarian and plant-based food choices

A long-standing Northern Beaches brand has amped up its property marketing strategy, replacing the magazine style photography on signboards for which it is well-known with giant QR codes.

New visual identity along with omnichannel marketing campaign kick off as the Queensland tea producer celebrates its 50-year anniversary

Why Kathmandu is going out there with its new brand platform and purpose Outdoor retailers chief customer officer talks through the brand reposition work and articulation of purpose and values to drive growth Cementing a differentiated position in the outdoors category globally while getting local consumers to reappraise and fall back in love with its brand lies at the heart of new brand positioning and vision work undertaken by Kathmandu. The outdoor goods manufacturer and retailer last wee...

The guest acquisition platform has broadened its product platform and adapted its brand position to better capture its offering to hotel customers

Details 23 April 2021 Shangri-La Hotels and Resorts has refreshed its brand logo in line with its 50th anniversary celebrations, reflecting the brands journey and evolution with its guests while staying true to the brand roots of constantly delivering warm Asian hospitality. According to Shangri-La, the logo presents are more contemporary look and feel while maintaining the brands equity. The signature “S” mark is retained and takes on a new gold colour th...

Details 12 April 2021 StarHub has moved away from its iconic green, blue and yellow logo after more than 20 years, to adopt a neon spring green shade. It has also embraced a new graphic branding element on its advertising and platforms which it calls "The Portal". According to StarHub, "The Portal" is a "bold and unique graphic device that comes straight from its logo", and is a new identity system that brands all of its content moving forward. It signals tran...

Weikfield pushes custard and pasta products in first-ever brand campaign Share Via: The campaign, which has been conceived and executed by Grey Worldwide, includes two copies; one for custard and another for pasta. Weikfield Foods has unveiled its first-ever brand campaign for custard powder and pasta products. The campaign, which has been conceived and executed by Grey Worldwide, includes two copies; one for custard and another for pasta. “We have been adding joy to our consumers’ l...