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associated with the women s game and its star players is money well spent. when we did our research, we looked specifically at fans of women s sport, we found they are 25% more likely to buy the products and services of brand sponsors of women s sport, they are more likely to advocate, to recommend them and consider them to their friends and family. many in the women s game want player wages and prize money to match that of the men s. the excitement of tournaments around this certainly helps but there s still a long way to go. something that has certainly got a lot of investment is women s football, those players played 100 years apart, the modern ones look far more comfortable. let s pick up on the point about player wages and prize money, let s speak to a football journalist, prize money, let s speak to a footballjournalist, adam, how big the gap when it comes to wages and

Game on sundayWomen s sportBrand sponsorsLong way to goPrize moneyPlayer wages