Page 7 - Branding Problem News Today

Republican establishments believe. >> i dont know for sure what her political affiliation is. i suspect it is republican because she was giving props to jeb bush and crist christie, as well but michael, your take on that sort of i guess really looking at this from the point of view of candidates who are getting ready to take on trump in this debate two days out. do you think they are terrified? how are they preparing to take him on? >> what she puts her finger on is the fact the gop potentially ...

Republicans say theres no place in our party that disparage those who serve honorably. well, unless youre a democrat sf. >> you dont criticize anybodys service. somebody that is willing to go overseas, put their lives in harms way in order for all of us to sleep well at night, i dont disparage that. i dont care what party youre in. >> i totally agree with the congressman. yet, i remember 2004. i think the republicans are struggling with excommunicating donald trump and some republicans are tryin...

Service. someone willing to put their lives in harms way for all of us to sleep well at night, you dont disparage that. i care what party you necessary. >> i totally agree with the congressman. i remember 2004. i think the republicans are struggling with excommunicating donald trump and republicans are embracing in case he drops out and they want to accrue those votes. they have a branding problem with hispanics and they have been working on it for years with republicans and here comes this cele...

Cheat every time. >> right. that is what upset some republicans on capitol hill. i had a long conversation with lindsey graham yesterday who just beat back his own primary challenges from the right and one of the points he made to me is, you know, if the republican party cant celebrate the fact that african-americans turned out in large numbers to support a republican, then were toast is what he said. the party is toast. and i think is really the most common sentiment right now on capitol hill. ...

Go to 2016 in the race for president. the republican candidate lost the womens vote by a margin of 11 percentage points in the previous race. youre part of this as well as other rising stars you were mentioning there. how are you and this new generation of rising stars going to narrow or reverse that gap? whats your idea? >> well, particularly working with younger voters. so many younger voters are young women voters, young single women voters. so part of winning over women in general starts wit...

Should. and if they consistently get behind it, then the message will start to -- martha: well, that goes exactly to what bill oreilly says. but, you know, the classic discussion here is that theres the tea party side, and then theres the, you know, chris christie side that is more of a moderate future candidate, perhaps. and, you know, the party clearly is very torn on which way they should go. thats the biggest elephant in the room here, right? >> i would agree. and i think that to say that th...

If they lie. at least they all to can it consistently -- do it consistently. just look at obamacare as an example. and then the third reason the republican party does have a branding problem -- theyve had one for years, and i have been screaming to the top of my voice to whoever will listen in the republican party, you need to fix it, theres a way to fix it. just look at the most recent example. the rnc sent out a flier to some of its members talking about potential 2016 presidential candidates....

Others the press are going to identify. even if he is successful. thats part of the issue, is it not? the president always seems to see things in terms of political solutions or political responses. so the response here is we have got to rebrand. we have got to sell it differently. we have to have a new add. have to have the web site have more colors, whatever it is. isnt it more of a branding problem? this is a technical problem. its a policy problem. its a substantive problem. its not just abo...

They wont let the private sector fix this problem. they spent government money when the private sector website is available to do the problem. theyve got to fix the problem. >> i think a lot of people wouldnt argue with you that getting rid of the head of the organization wont necessarily fix those 5 million lines of code but youre a crisis manager. you know how this stuff sells. this is a massive branding problem. this is a massive campaign issue. so wouldnt, say, a high level name being blocke...

Just keeping it real. >> the republican party is a similar problem here, which is theyre going to have a serious branding issue. the young voters coming in are going to see whats happening here and a serious long-term branding problem because as the older voters recede, shall we say -- >> only true thing about this, a lot of short-term discussion when steve king came out and made attack on dreamers, a lot of people in the gop, leaders with the gop turned on him and they are interested, i think, ...