Page 103 - Branding News Today

The aftermath of the MH370 tragedy taught Malaysia Airlines’s CMO Yin May Lau the true meaning of crisis management. “It (the tragedy) was especially difficult because we didn’t know the reason. If we did, then we could fix it,” she said, recalling that turbulent period. In a chat with Glynda Alves, she reveals how communicating top-notch safety standards became the priority to win back customer trust.

Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.

TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.

The phenomenal campaign across Asia achieved record brand sales in-store as well as online. Still, if a collaboration leaves patrons blacked out and pinked in, it raises questions about the shortcomings of influencer marketing.

Opinion: A strategy thats making brands go viral

A rape suspect accused of faking his own death to avoid prosecution can be extradited to the US to face charges, a court has ruled, with the sheriff branding him "as dishonest and deceitful as he is evasive and manipulative".

Anheuser-Busch is flooding the airwaves with lighthearted Bud Light commercials free of controversy

Overstock.com Inc. has completed its rebrand with the launch of the "new" Bed Bath & Beyond website -- bedbathandbeyond.com -- in the U.S. on Tuesday.

Perperform i. >> there is another one in the apple app store i checked it out, one of the things about, esg investing is starting to backfire on pension funds because thank you black rock for starting this whole nightmare of investing. there are going to be shallow losses. a lot of ceos are realizing they need to be careful. behind they kin said last night they being careful about their marketing and branding and trying to stay neutral. companies and ceos are realizing they need to stay out of s...

Get your friends together and join X92.9's Ty & Mariah at Modern Love Vegan Pub and Indie Dance Bar for ou...