Page 73 - Branding News Today

LOS ANGELES (AP) — Tiger Woods in a red shirt on Sunday has become as recognizable as a Masters champion in a green jacket. Only it’s no longer about a Sunday red shirt for Woods. It’s about a brand. Five weeks ago, Woods and Nike announced their relationship was ending after 27 years. Now the 48-year-old Woods has his own brand with TaylorMade Golf. The brand is called “Sun Day Red.” Woods unveiled the new look Monday night in Los Angeles at a high-end restaurant off Sunset Boulevard....

Tech can be terrific but don’t let it compromise how restaurants provide service, a key ingredient in their brand proposition.

Leading ladies in showbiz are taking the lead in money management too, and making some savvy investments

The three pillars are three powerhouse words – the “why” behind everything. They’re the soul, personality, and vision of your brand.

Move comes as turnover in 2023 dropped 0.8%.

After a four-year hiatus, the AIA Carnival has returned to Hong Kong's harbourfront with no shortage of visitors and interest. Campaign explores how sponsors have proved critical to the event's continued success.

Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.

Some tried to get ahead of the announcement and got it wrong.

Fund will pool money from existing reserves, not cost taxpayers.

Tech leaders today are at the forefront of this transformation, shaping the way brands carve out their unique identities and adapt to ever-changing global trends.