Page 77 - Branding News Today

Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.

Herndon, which is located in Virginias Fairfax County and sits 23 miles west of DC, wants proposals for the development of a strategic brand and recommendations for conducting a sustainable marketing campaign.

Honouring remarkable women who promote diversity, inclusion, and equality.

KT renewed its sponsorship contact with Korean football player Lee Kang-in, who plays for the Paris Saint-Germain in Ligue 1 of France and the Korean men’s national football team, to extend its relationship with the star midfielder that has been continued since 2019, the mobile carrier said Tuesday.

Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.

Should luxury brands display their logo on everything?

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Regardless of role, position or affiliation in the industry, we all have a responsibility to help put an end to this pervasive issue.

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The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.