Page 89 - Branding News Today

TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.

Available in over 100 countries, Lux has had a remarkable turnaround in revenue and revived its brand power. Celebrating the centenary on a high, global CMO of personal care, Samir Singh spills the recipe for success and breathing new life into time-honoured brands.

Global CEO Sairah Ashman explores the power of weird; how tapping into uniqueness can hold significant power as a business tool.

Creating a brand from scratch is no easy task, but staying authentic, building a loyal following and making smart distribution decisions is key to success, say experts.

Local radio and digital advertising and marketing solutions for businesses in Presque Isle, Maine including website display and banner ads, celebrity influencers and endorsements, social marketing, email marketing, branding, mobile, video, SEO, website design, radio, promotions and partnerships, sponsorships, and local events

Hein Schumacher says purpose is not relevant to every Unilever brand.

Apple, Estée Lauder, Canada Goose feel the impact of Chinese consumers reducing their spending

Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making

Six months after the global launch of Design Bridge and Partners, its managing director for China shares their latest award-winning work, her vision for sustainable design, and reflections on being one of the handful of female creative leaders in the country.

Anil Gurnani, chief sales and marketing officer, TTK Prestige, spills the beans on his wanderlust and constantly seeking fresh ideas to following a 'data-driven AI approach' for enhanced decision-making