Breakfast Ads News Today

Researchers want tougher regulation on the advertising of unhealthy foods marketed towards children in a bid to combat childhood obesity.

According to the Breakfast Food Advertisements in Mediterranean Countries: Products Sugar Content in Adverts from 2015 to 2019 report produced by UOC Faculty of Information and Communication Sciences professor and researcher, Mireia Montaña, the majority of breakfast products marketed for children contain three times as much sugar as those aimed at adults, influencing their choices for one of the most important meals of the day.