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April 13, 2021
Victoria Bitter to allow people to use their excess solar energy to buy beer A partnership between famous Australian brand Victoria Bitter and marketing firm Clemenger BBDO Melbourne will see thirsty Aussies able to redeem their excess solar power for cartons of beer. Best of all, consumers will be getting the VB at a significantly reduced price. The new Solar Exchange program will allow people to swap $30 in credits on their power bill for VB cartons delivered to their premises. VB had already...
April 12, 2021
BY Marija Mrvosevic ON 12 April 2021 3 min read The VB Solar Exchange is a new program enabling beer lovers to trade their supply of solar energy for slabs of Victoria Bitter. This campaign was launched by Victoria Bitter and Clemenger BBDO Melbourne. The Solar Exchange Program allows those involved to exchange credit on their power bill for a slab of VB. The credit is obtained by generating excess solar energy. For every $30 of credit, participants can get those 30 stubbies of VB....
April 8, 2021
April 8 2021, 9:45 am | BY Ricki Green | 2 Comments Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill – o...
April 8, 2021
Creative 6 Add to collection Initiative allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new programme that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you s...
April 1, 2021
An Australian beer giant plans to help power its operations with extra energy from household rooftop solar systems - and will pay home owners with liquid gold. Carlton and United Breweries says its new solar exchange program will let households exchange $30 worth of extra solar credit on their power bill for a slab of VB, which the brewery will deliver quarterly. We believe the average customer will get a slab a month, Brian Phan from CUB told AAP. He said the companys Victoria Bitter was alrea...
January 8, 2021
Peroni named as official beer of Australian Open January 8, 2021 2:52 The Australian Open has named Peroni as its official beer partner, commencing from 2021. The announcement: World-renowned beer Peroni has been named Official Beer partner of the Australian Open commencing from 2021. “It’s always exciting welcoming new brands to the Australian Open family and we look forward to working with Peroni to deliver a range of premium experiences for our fans across the tournament,” Chief Reven...