We Can Predict Audience Reaction To TV Programming
Marketing experts have long wanted a reliable method of forecasting responses to products and messages. A study that analyzed the brain responses of 16 individuals says even a few people can be a remarkably strong predictor of the preferences of large TV audiences, up to 90 percent in the case of Super Bowl commercials.
United States Georgia Institute Of Technology Jacekp Dmochowski Lucasc Parra Johns Johnson Matthewa Bezdek
Source: science20.com