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Customer Experience Lab - St. Petersburg, Bridging Community and Academic Research

By Jamie Boyle ST. PETERSBURG (April 13, 2021) -- Professor Phil Trocchia took over as the director of the USF Customer Experience Lab - St. Petersburg (formerly the Consumer Insight and Sales Lab) in the fall of 2020. Prior to then, the primary function of the lab was to run focus groups. The lab is now conducting one-on-one, in-depth interviews in addition to the focus groups. โ€œThe goal of the lab is to serve the community and brid...
Sankt Peterburg Jamie Boyle Brenda Walker Matt Mullarkey Jim Albert Phil Trocchia
Source: usf.edu

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