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Britt Spencer
Finding the product-market fit for any new technology always involves trial and error: autonomous driving has so far has swallowed an estimated $50 billion in investment with relatively little to show in return. In 2021 we will see autonomous driving finally find its fit â and itâs not in personal travel.
Billed as the first everyday consumer application of AI, self-driving has simultaneously inspired its champions and proved a worry for its investors. Aiming high in terms of functionality has delivered plenty of exciting business cases, but the science and engineering problems they entail are not easily soluble. Aiming low has not delivered business cases that make sense and deliver a return. This conundrum has sent technology companies in a number of exciting directions, whereas automotive firms have ended up favouring simpler driving-assistance features that they can monetise more easily.
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Britt Spencer
As the pandemic has revealed, while global trade worked well when trade routes were running smoothly, disruptions to them can lead to chaos. In a 2018 report on the future of food supply chains, for example, the consultancy ARUP found that only eight per cent of companies in the sector believed that they had a genuinely agile supply chain that could respond to disruption quickly.
In 2021, we will see the long supply chains and just-in-time principles of manufacturing and retail turned on their heads. And, as global supply chains continue to be disrupted by the pandemic, we will also change our attitudes to the idea of repairing rather than replacing goods.
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Britt Spencer
The startup world likes to celebrate exciting new technologies, such as AI and autonomous vehicles. But these are newcomers to the party compared to the electric motor, whose precursor technology celebrates its 200th birthday in 2021. Yet today, mobility overwhelmingly runs on fossil fuels. Electric-powered vehicles have been confined to the wealthy, the geeky and the green – not sufficiently affordable, accessible or practical for everyone else. In 2021, startups and industry disruptors will proliferate, heralding a new era of e-mobility for all of us.
The driver for this is, of course, climate change. Over 77 countries and more than 100 of the world’s biggest cities have committed to achieving net-zero emissions. Globally, transport is one of the largest sources of CO2 and other greenhouse-gas emissions. Governments have imposed future bans on the sale of petrol and diesel-powered vehicles, incentivising more electric-vehicle purchases and taxing the most pollu
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