one of the number one reasons is your point. there hasn t been enough supply. the demand is there, the demand, there s a lot of fans that are going online, they re downloading apps, they re following athletes directly, they can, they re trying to get their hands on any content they can, and a lot of that comes in the digital format. but what that s showing us is that there s a demand out there, and on the supply side of the market, when linear tv puts it on tv, the typical broadcast view, those same fans are going to tune in, and more so. so a lot of numbers being thrown out, in terms of ratings and the amount of people that watch the euros. but what we ve been studying is all these digital interactions that, to us, show there s a massive, massive audience that s untapped, and wants to spend more time and more money on the women s side of the game. we know research from your company and others show how fans of women s sport might be
one of the number one reasons is your point. there hasn t been enough supply. the demand is there, the demand. there s a lot of fans that are going online. they re downloading apps, they re following athletes directly. they re trying to get their hands on any content they can. and a lot of that comes in the digital format. but what that s showing us is that there s a demand out there and, on the supply side of the market, when linear tv puts it on tv, the typical broadcast view, those same fans are going to tune in and more so. so a lot of numbers being thrown out in terms of ratings and the amount of people that watch the euros. but what we ve been studying is all these digital interactions that to us show there s a massive, massive audience that s untapped and wants to spend more time and more money on the women s side of the game. we know research from your company and others show how fans of women s
getting better access? one of the number one reason is, . getting better access? one of i the number one reason is, there hasn t been enough supply. the demand is there, a lot of fans going online, downloading apps, following athletes directly, trying to get their hands on any content they can, and a lot comes in a digitalformat. that shows us there is demand out there, and the supply side of there, and the supply side of the market, when linear tv puts it on tv in a typical broadcast view, those same fans are going to tune in, and more so. a lot of numbers being thrown out in terms of rating, the amount of people that watched the euros. we have been studying these digital interactions, which show there is a massive audience, it is untapped and it wants to spend more time and money on the women s side of the game. money on the women s side of the game- the game. research from your com an the game. research from your company and the game. research from your company and others the g
to get involved, with research showing fans of women s sport are willing to spend more money and more time with associated brands than fans of men s sports. for this week s talking business weekly programme, i have been speaking to the boss of sports innovation lab, angela ruggiero. she explained how women s sports fans are hungry for more. the demand is there. the demand to there is a lot of fans that are going online, they are downloading apps, they are following athletes directly, they are trying to get their hands on any content they can and a lot of that comes in the digitalformat and a lot of that comes in the digital format but what that is showing us is that there is a demand out there and when the supply side of the market, when linear tv puts it on tv, the typical broadcast view, those same fans are going to tune in and more so. so, a lot of numbers being thrown out in terms of ratings and the amount of people that watch the euros,