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TV programmers create first US Joint Industry Committee for ad measurement

TV programmers create first US Joint Industry Committee for ad measurement
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Industry committeeWarner brosJoint industry committeeBroadcast year

Fox, NBCUniversal, Paramount, Warner Bros Discovery Establish Joint Committee to Develop New Measurement Standards

The JIC will create a new unified streaming viewership dataset through OpenAP

David zaslavWade davisBob bakishWarner brosIndustry committeeVideo advertising bureauJoint industry committeeBroadcast yearIndustry trade bodies

OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake

/PRNewswire/ OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced a new.

Jim kellerDan callahanKrishan bhatiaJohn halleyDavid levyWarner brothers discovery incMedia dataData cloudBroadcast yearBill strattonGlobal headAdvertising verticalMedia data cloud

OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV

/PRNewswire/ OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of.

Brad stocktonJim kellerAdam gerberSamantha rosePrnewswire openDavid levySean cunninghamE networksOmnicom media groupTrans unionTv video solutionsFox corporationUs national video innovationDiscovery incCrown mediaBroadcast year